Elfack 2025 – a week full of energy, innovation, and confidence in the future

After many months of work and planning, the time had finally come – Elfack 2025 at the Swedish Exhibition & Congress Centre in Gothenburg. With a booth dressed in Nexans’ signature digital pink, our cheerful and excited team was ready to welcome thousands of visitors throughout the four days of the fair.

We kicked off the week strong by participating in Elektrikerpodden’s live broadcast morning show, where our product managers Aron and Jonas took the studio to present two of our latest product innovations. Did you miss the broadcast? No worries – you can watch it below!

During the fair days, our booth was buzzing with activity, where interest and curiosity met some of our newest solutions. At the center were the product launches AMCL, Alsecure EQLQ Easy, and MXQ Easy. Three new cables designed to meet future demands for sustainability, enhance safety, and simplify installations. Our product managers were on site throughout the week to answer visitors’ questions, share their expertise, and provide deeper insights into how Nexans is driving development forward. A big thank you for all the engaging and rewarding conversations!

On the Tech Stage, our Digital Factory Leader, Perparim Sylejmani, together with Wilhelm Vermelin and Per Gullander from RISE, held a well-received seminar. They shared insights from the SIFT project, a shining example of how collaboration between research and industry can create AI-driven solutions already being tested in real production environments. The goal is clear: to strengthen the global competitiveness of Swedish industry.

But Elfack was about more than just technology and products. It was a meeting place, and our ambition was to create a booth that felt exactly that: welcoming, vibrant, and fun. So, we served the fair’s best coffee, freshly roasted by Stadens Kafferosteri in Ulricehamn. Many came back just for another cup. (And no, we’re not bragging, just passing on what people said.)

We also organized a competition at the booth that was very popular. In the re:TURMATCHEN, the challenge was to toss bean bags and score points. It looked easy... until you tried it yourself. But the most important thing in the competition wasn’t the points  it was the laughter, the camaraderie, the cheers, and everyone who stopped by “just to try one more time.”

As we now wrap up the week at Elfack 2025, it’s not just the numbers we remember, although 23,000 visitors to the fair and hundreds of conversations are impressive. What we truly take with us is the feeling. The feeling of inspiring meetings, curious questions, and the opportunity to show who we are — and where we’re headed.

Nexans’ booth became a place for dialogue, laughter, thoughts about the future, and cable innovations, often shared over a cup of coffee that sometimes became a conversation topic in itself.

Thank you to everyone who stopped by. We’re happy to have been part of it, and proud to have done it together. See you again soon!